- A Partnership Built on Trust
- The Program in Numbers
- The Journey
- The Evolution of the White Glove Program
- Super Bowl LX: A New Standard Set
- Why The NFL Continues To Trust Luxe
- The Value of Continuity
- Travis Turner
- What Stakeholders Expect and What We Deliver
- Our Approach and Methodology
- Super Bowl LXI: Engagement Timeline
- Staffing Structure and Resource Allocation
- Liaison Recruitment and Vetting Process
- Training and Readiness
- We Don't Manage Events. We Manage Relationships.
- Building the Future of the White Glove Program
- Inside the White Glove Hub
- Smartsheet Dashboard
- Why Luxe Wins: Our Differentiators
- The Partnership That Pays for Itself
- The Future We Are Building Together
- In Their Own Words
- References and Past Performance
- Risk Management and Contingency Planning
- Post-Event Reporting and Deliverables
- Compliance and Insurance
- Program Investment
- A Note From Our Founder
- Five Years. One Standard.
- Submission Contact and Authorized Representative
Supporting draft prospects and Pro Bowl stakeholders with tailored, high-touch service, earning early trust through flawless execution and genuine hospitality.
A strategic partner entrusted with every NFL Ownership Group and top-tier sponsors, a partnership deepened by five consecutive years of demonstrated excellence, continuity, and trust.
An NFL owner should never wonder who to call. With Luxe, they never have to.
Continuous, dedicated service across every major NFL event cycle.
From the Draft to the Super Bowl, represented at the NFL's most prominent stages.
Every NFL franchise owner supported under the White Glove standard.
Top-tier league sponsors managed with ownership-level care and precision.
Individuals whose experiences have been shaped by Luxe's White Glove standard.
Seven events. Five years. Each engagement broader in scope and deeper in trust than the last.
NFL Draft
Supporting Draft prospects and early stakeholders. The genesis of the White Glove standard for Luxe.
Pro Bowl
Expanded service scope to Pro Bowl stakeholders, refining the playbook and deepening relationships.
Pro Bowl
Second consecutive Pro Bowl. Continuity begins to emerge as a defining value.
Host Committee
Super Bowl Host Committee support. Stepping into the most prestigious stage in American sports.
Super Bowl LVIII
24 Ownership Groups supported. Trust at scale. Las Vegas sets a new benchmark.
Super Bowl LIX
29 Ownership Groups + 20 C-Suite Sponsors. Luxe becomes the connective tissue of ownership hospitality.
Super Bowl LX
All 33 Ownership Groups + 20 Sponsors. Full-program stewardship. The culmination of five years of earned trust.
Built year by year through deliberate investment in structure, accountability, and excellence.
Inconsistent stakeholder experiences across events and locations
Reactive communication with limited proactive planning and coordination
Limited continuity between event cycles, staff, and stakeholder relationships
Limited operational infrastructure, training resources, and centralized knowledge systems
Minimal stakeholder intelligence, historical data, and personalization capabilities
Structured onboarding, event-specific training, and standardized service expectations for every White Glove team member.
Defined leadership structures, performance tracking, and real-time operational visibility across the entire program.
Custom-built technology ecosystem including SmartSheet dashboards, Team Intranet, stakeholder tracking, and real-time communication tools.
Comprehensive ownership and sponsor profiles that enable anticipatory service, continuity, and highly personalized experiences.
Returning White Glove personnel, preserved institutional knowledge, and trusted relationships built over multiple event cycles.
- Team Intranet and SmartSheets fully integrated into event operations
- Improved communication, reporting, stakeholder tracking, and coordination
- Faster information flow and greater operational visibility
- Dedicated Luxe leadership roles with clearly defined responsibilities
- Real-time operational oversight on game day
- Increased support for NFL and Populous leadership teams
- Fewer escalations and operational issues
- Greater confidence across leadership teams
- Stronger ownership relationships and continuity outcomes
- Consistently seamless stakeholder experiences
Here is how Luxe has delivered against each of those expectations, consistently, across five Super Bowls.
- Standardized training, SOPs, and service expectations prepare every White Glove team member before deployment.
- Ownership groups experience the same White Glove standard regardless of event, city, venue, or assigned personnel.
- Many ownership groups have worked with the same liaison across multiple Super Bowls, creating familiarity, trust, and a seamless experience from year to year.
- Stakeholder communication begins well before arrival through scheduled planning calls and proactive outreach.
- White Glove teams remain connected throughout event week, enabling rapid coordination between ownership groups, sponsors, security teams, and league staff.
- Last-minute requests, schedule changes, parking updates, credentialing needs, transportation adjustments, and hospitality requests are addressed quickly, often before they impact the stakeholder experience.
- Deep familiarity with White Glove workflows, stakeholder reporting requirements, credentialing processes, parking allocations, walkthrough schedules, and event protocols.
- Five years of accumulated stakeholder intelligence, ownership preferences, and operational knowledge.
- Historical context that enables faster decision-making, fewer gaps, and proactive problem solving throughout event week.
- Hiring individuals with strong hospitality experience, sound judgment, and the ability to think quickly in dynamic environments.
- Clearly defined standards, training expectations, and attire guidelines that ensure every team member represents both Luxe and the NFL at the highest level.
- Proven ability to operate with discretion and composure in high-profile environments, maintaining appropriate boundaries while interacting with ownership groups, league executives, celebrities, sponsors, and VIP stakeholders.
True hospitality is invisible — it removes friction, creates comfort, and makes every owner and sponsor feel like the most important person in the room.
What Luxe has accumulated over the years cannot be transferred through a transition document or recreated in a single event cycle.
More than 20 NFL Ownership Groups have formally requested the return of their assigned liaison by name.
- Ownership families who feel recognized, understood, and valued
- Preferences, routines, and expectations understood in advance, enabling anticipatory service
- Zero time lost to reintroductions, reorientation, or rebuilding familiarity
- White Glove personnel who operate as trusted extensions of each ownership group
- Loss of stakeholder intelligence, historical context, and relationship capital
- Relearning preferences, program protocols, and operational knowledge from the ground up
- Increased operational risk during the NFL's most visible and high-stakes moments
- Erosion of trust and confidence built through years of familiarity and proven performance
"Megan Curry has now been assigned to our club for the past 3 years and she has done a phenomenal job. She is always extremely willing to help in any way she can and is excellent at communication and support. We would very much like to continue to request her in future years."
Buffalo Bills
• • •
"She was absolutely fantastic at Honors and Commissioners Party. Super Bowl Sunday was above and beyond according to Ownership. 'Best we have ever had.' Even though the NFL planning on some things was causing issues, she didn't let it hinder anything with our party."
Houston Texans
• • •
"I can't thank you and your team enough for your support. Your support as a White Glove Liaison was the best I have had in the 7th year I have done this."
Kansas City Chiefs
• • •
"I thought it went great! We love Layne - she is always a huge help to us."
New York Jets
• • •
"Every year since the inception of the White Glove program, the NFL and your hospitality team has continued to improve and fine tune things and it's been very helpful with managing the big weekend and so many moving parts."
New York Giants
• • •
"Chris did an amazing job for me/us again this season. I love having the consistency and familiarity of the same person assigned to us and our team works well with him."
Denver Broncos
• • •
"It was wonderful working with Lilly as always! The Spanos family couldn't be happier to work with her. It went smoothly and we hope to see her again next year."
LA Chargers
• • •
"All was great! Sheryl Moon knows our group and everything was seamless this year. We had great communication. If you are in LA next year, would like to request working with her again. She knows our ownership now."
Minnesota Vikings
• • •
Travis Turner is the Founder and CEO of Luxe Lifestyle Managers, a high-touch concierge, travel, and event management company serving high-net-worth individuals, corporate leaders, professional athletes, and leading brands. Over the past decade, he has built Luxe into a trusted partner for complex, high-profile experiences - supporting four Super Bowls, two Pro Bowls, and the NFL Draft through the NFL's White Glove hospitality program. A 2026 40 Under 40 honoree and active civic leader, Travis is known for his high standards, strong relationships, and ability to deliver exceptional service under pressure.
Megan serves as Head of Events at Luxe, overseeing event operations, stakeholder experience, and execution across the company's portfolio of events and partnerships. She has played a key leadership role in team operations and stakeholder management while serving as the dedicated White Glove Liaison for the Buffalo Bills.
With more than 20 years of executive leadership experience, Elizabeth has served as the White Glove Liaison for the Washington Commanders for the past three seasons, overseeing multiple liaisons during Super Bowl XLVIII. Known for her discretion and ability to anticipate needs, she is a trusted partner in high-profile relationship management.
Ryan brings more than 20 years of experience in technology and operational projects. Over the past year he has served as Lead for C-Level Liaisons, coordinating executive-level guest experiences and introducing Smartsheet workflow improvements.
Vandana is a seasoned customer experience professional with more than 20 years of experience serving executives and high-profile guests. For the past three years she has served on the NFL Super Bowl White Glove Hospitality Team in a supervisory role.
When continuity is disrupted, even the best intentions require time to rebuild. Preferences need to be relearned, relationships re-established, and trust re-earned — all during the NFL's most high-profile moments.
- To feel recognized immediately
- Zero friction at every touchpoint
- A liaison they trust completely
- Never having to explain themselves twice
- Preferences have to be relearned
- Trust has to be rebuilt from scratch
- Operational gaps start to show up
- Stakeholders feel the disruption fast
- Assignment allocation and liaison matching.
- Introductory outreach to executive assistants and key stakeholder contacts.
- Ongoing communication and relationship management prior to arrival.
- Reservation planning for restaurants, transportation, entertainment, and hospitality.
- Coordination of ticket, credential, and parking placard delivery.
- Onsite liaison support throughout Super Bowl LXI week.
- Support for all designated NFL events, hospitality activations, and VIP engagements.
- Guest arrival/departure coordination and venue navigation.
- Dedicated restaurant concierge support.
- Real-time coordination with NFL operations teams on schedule changes and guest requests.
- Full-service VIP arrival and departure management.
- Escort through designated stadium routes, hospitality areas, tailgates, field access, suites, and seating.
- Real-time movement tracking and logging in NFL systems/applications.
- Close coordination with NFL event command and security operations.
Award & Scoping
Contract execution, initial scoping sessions with NFL, program structure confirmed, liaison role assignments begin.
On-Site Planning
Presence at NFL on-site planning meeting, venue walkthroughs, logistics coordination, and stakeholder assignment finalization.
Pre-Event Preparation
Liaison recruitment and vetting complete, introductory outreach to executive assistants begins, reservation planning and concierge coordination underway.
Final Readiness
All training completed, staff readiness confirmed in writing to NFL, mobile app and movement tracking systems tested, contingency staffing confirmed.
Onsite Operations
Full program activation - liaison support, hospitality execution, VIP movements, restaurant concierge, and real-time NFL coordination.
Execution
Full-service arrival, escort, stadium navigation, movement tracking, and departure management for all VIP stakeholders.
Recap & Reporting
Staffing summary, operational successes and challenges, notable incidents, and recommendations for future improvements delivered to NFL.
The White Glove experience begins long before Super Bowl week. Luxe initiates stakeholder relationships weeks in advance, ensuring every owner and executive arrives already known, already supported, and already taken care of.
Each liaison is matched to their assigned ownership group or executive based on personality, experience, and relationship history. Introductory outreach to executive assistants is initiated immediately following assignment confirmation.
Liaisons conduct scheduled pre-event planning calls with executive assistants to confirm schedules, preferences, arrival details, and any special requests — well in advance of Super Bowl week.
Luxe coordinates all pre-event reservation requests including restaurants, transportation, entertainment, and hospitality activations. Reservations are secured, confirmed, and communicated to stakeholders in advance.
Luxe manages the approved delivery of tickets, credentials, and parking placards to each assigned ownership group and executive, coordinating directly with NFL operations to ensure accuracy and timeliness.
Prior to arrival, every liaison receives a complete briefing on their assigned stakeholder — preferences, family members, past requests, communication style, and any known sensitivities — enabling anticipatory service from the first interaction.
Luxe deploys senior leadership onsite throughout Super Bowl week and gameday to serve as escalation contacts, coordinate with NFL operations, and ensure real-time accountability across all liaison tiers.
All staffing plans include a minimum 15% backup reserve. Luxe maintains a vetted bench of trained liaisons ready to deploy on short notice in the event of absenteeism or emergency staffing needs.
All personnel are selected, trained, and held to NFL-approved appearance, professionalism, and hospitality standards. Luxe conducts pre-event readiness reviews for every deployed liaison.
Luxe does not fill positions. We build a team that owners and executives trust by name. Every liaison deployed for Super Bowl LXI has passed a rigorous vetting process and arrived prepared and ready to serve from day one.
Every liaison passes a Luxe background check before NFL deployment. Non-negotiable. No exceptions.
Candidates must demonstrate executive presence, hospitality or administrative experience, and proven composure with high-net-worth individuals. Prior sports environment experience is prioritized.
Liaisons are evaluated after every engagement. High performers return. Underperformers do not. The team gets stronger every year.
"We don't just fill positions. We build a team that owners and executives trust by name."
A trained Luxe liaison doesn't introduce themselves on arrival day. They already know the owner's name, their family, their preferences, and their communication style. Training is what makes that possible.
When a liaison is fully trained on escalation procedures, venue routing, and NFL protocols, most issues are resolved before they reach the owner — reducing the burden on NFL operations and keeping the stakeholder experience seamless.
Gameday is dynamic. Schedules change, credentials get delayed, requests come in last minute. A trained Luxe liaison handles all of it without flinching — because they have rehearsed for exactly these moments.
Training is the invisible infrastructure behind every seamless owner experience. When it works, no one notices. That is exactly the point.
"Gameday is not the time to figure things out. It is the time to execute everything that has already been planned."
Luxe liaisons are positioned and ready before the first owner or executive arrives. Arrival windows, transportation details, and entry routes are confirmed in advance. Every stakeholder is met, greeted, and escorted from the moment they arrive.
Liaisons escort guests through designated stadium routes to tailgates, field access areas, suites, and seating locations. Every route is pre-walked. Every access point is confirmed. Every route is pre-walked so owners move with confidence, not confusion.
All VIP movements are logged in real time using NFL-required systems and applications. Luxe leadership maintains a live operational picture of every assigned stakeholder throughout gameday, enabling rapid response to any change or request.
Liaisons remain with or immediately available to their assigned stakeholders throughout the game. Last-minute requests, credential issues, seating changes, and hospitality needs are handled on the spot — without escalation to NFL staff wherever possible.
Luxe coordinates VIP departures with the same precision as arrivals. Transportation is staged, routes are confirmed, and every owner and executive is seen off with the same level of care they received upon arrival.
The White Glove Program is not a logistics operation. It is a relationship ecosystem, a carefully maintained network of high-trust connections that spans every tier of NFL ownership, league leadership, and all other staff that make these events possible.
In partnership with the NFL, Luxe has contributed to building the infrastructure, systems, and knowledge base that make the White Glove Program scalable, consistent, and continuously improving.
A centralized operational hub for team communication, training resources, scheduling, and real-time coordination, ensuring alignment across every stage of event execution.
Real-time stakeholder tracking, operational reporting, and program oversight, providing leadership with visibility into critical logistics, stakeholder needs, and event execution.
Formalized training modules and event-specific SOPs that create consistency, accountability, and ownership-level service across every White Glove team member.
Proprietary stakeholder profiles capturing preferences, histories, and key relationship insights, enabling highly personalized service from arrival to departure.
Built exclusively for Super Bowl LX, the Luxe White Glove Hub is a fully branded, purpose-built team intranet that centralizes every operational resource our liaisons need - from NFL training guides and route maps to communication standards, ticketing protocols, and dress code requirements. This is not a shared folder. It is a living operational platform.
Branded hub homepage with video orientation and centralized navigation
Full team directory with headshots, roles, and direct contact information
NFL-provided training materials, route maps, and transportation memos by stakeholder group
7-page communication guide covering tone, templates, touchpoints, and scripts
Ownership ticketing FAQ covering all NFL events, packages, and request protocols
Every resource. Every protocol. Every standard. All in one place - before the first liaison ever sets foot in the host city.
Built specifically for the Luxe White Glove Program, our custom Smartsheet system gives leadership and liaisons real-time visibility, accountability, and a single source of truth across every ownership group and C-Level guest.
Displays all NFL ownership groups and C-Level guests in one view. Color-coded completion tracking (yellow = in progress, green = complete) shows the percentage of required information gathered for each event category. Update requests can be sent with just 2 clicks.
Each assigned VIP has a dedicated dashboard showing two views - the executive's full profile (name, contact info, photo, event details) and the liaison's information. All data is input and managed directly within the dashboard.
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Liaisons use a single branded form for all submissions - expense entries, event updates, and VIP information requests. Select the event, select the update type, and submit. Automated email confirmations are sent instantly. Liaisons can also access a read-only VIP dashboard link directly from the form.
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Over five years, Luxe has built something that goes well beyond a service contract. The relationships, systems, and institutional knowledge developed in partnership with the NFL represent a foundation that would take years to rebuild with any new provider.
Owner preferences, family details, communication styles, past requests, and relationship histories built across five Super Bowls. This cannot be documented in a transition brief. It lives in the people who built it.
A vendor who has proactively replaced underperforming liaisons and responded immediately to owner feedback — before being asked twice. That standard takes years to build and cannot be inherited.
Tools built specifically for this program, with five years of institutional data that no new vendor could arrive with on day one.
More than 20 ownership groups have formally requested the return of their assigned liaison. Those relationships belong to the people who built them. They do not transfer with a contract.
Every year Luxe returns, the team gets faster, sharper, and more anticipatory. A new vendor resets that clock entirely — at the NFL's most visible and high-stakes moment.
Beyond the program fee, the Luxe partnership generates measurable cost savings for the NFL - savings that are a direct result of the relationships, trust, and continuity built over five years.
Because Luxe returns the same team of liaisons year after year, staff who have built genuine friendships and familiarity voluntarily double-occupy hotel rooms - directly reducing the number of rooms the league must book and fund on Luxe's behalf.
A new vendor requires the league to absorb the hidden cost of onboarding, training, and orienting an entirely unfamiliar team. Luxe's returning staff arrive ready - no orientation budget, no learning curve, no operational drag.
Familiarity between staff and stakeholders reduces friction, misunderstandings, and escalations - each of which carries a real cost in time, resources, and stakeholder goodwill.
Every year Luxe returns, the efficiency gains compound. The institutional knowledge, stakeholder relationships, and operational fluency Luxe carries cannot be replicated by a new provider - at any price.
Based on five years of stakeholder profiles, every liaison assigned to LXI will arrive with a complete preference history, communication style guide, and relationship brief for their owner or executive - before the first call is made.
The Smartsheet Dashboard and White Glove Hub, proven at LX, will be further refined for LXI with faster update cycles, improved liaison-to-leadership communication, and enhanced real-time movement tracking.
Where ownership groups have requested returning personnel, Luxe will prioritize those assignments first - ensuring that more than 20 ownership groups begin LXI week with a liaison who already knows them by name.
Drawing on five years of escalation data, Luxe will implement pre-identified risk protocols for the most common friction points - credential delays, transportation changes, last-minute hospitality requests - before they become issues.
The following references represent a cross-section of Luxe's professional relationships - spanning NFL partnerships, elite sports, and high-profile executive clients. Each speaks to the quality of service, discretion, and operational standards that Luxe brings to every engagement.
Organization: Patrick Mahomes Team
Contact Name: Lacey McKay
Title: Executive Assistant to Patrick Mahomes
Relationship: Elite Sports Concierge Partner - Luxe has supported Patrick Mahomes, his family, and broader team with personal concierge, travel, dining, entertainment, and guest experience services, reflecting the same high-touch standards applied in the NFL White Glove program.
Engagement: Provided elite concierge, hospitality, travel, and event support for Patrick Mahomes and his family. Recognized for professionalism, discretion, responsiveness, and personal ownership in managing high-profile requests and last-minute changes. Letter dated June 24, 2026.
Organization: The Taffer Companies / Jon Taffer, LLC
Contact Name: Sean Walker
Title: President, The Taffer Companies
Relationship: VIP Hospitality Partner - Luxe has supported VIP concierge and event services for The Taffer Companies' executives, celebrities, and high-profile network contacts, demonstrating the same level of discretion and service quality required in the White Glove program.
Engagement: Provided VIP hospitality, concierge, transportation, event support, and access coordination for high-profile executives, celebrities, and associates within The Taffer Companies' extended network. Letter dated June 22, 2026.
Organization: Servewell Advisory
Contact Name: Brian Yost
Title: Principal, Servewell Advisory (Former Las Vegas NFL Event Organizing Committee)
Relationship: NFL Event Partner - Brian Yost worked directly with Travis Turner and Luxe Lifestyle across multiple NFL tentpole events in Las Vegas, including the Draft and Pro Bowl (2022), Pro Bowl Games (2023), and Super Bowl LVIII (2024)
Engagement: Witnessed firsthand Travis Turner and Luxe Lifestyle's execution across all NFL tentpole events in Las Vegas. Recognized Luxe for unfailing attention to detail, the highest quality of care and service, and unquestionable integrity and discretion. Letter addressed directly to Jon Barker, SVP and Global Head of Major Events and International Games, NFL. Letter dated June 17, 2026.
Luxe has delivered White Glove services across seven major NFL events. We are grateful for the trust our partners have placed in us and welcome any conversations with the references listed above.
Additional references available upon request.
Organization: MYS Firm / NFL Source
Contact Name: Myisha Boyce
Title: Tentpole Lead, NFL Source | Owner, MYS Firm | Former Chief Community Engagement Officer, Las Vegas Super Bowl LVIII Host Committee
Relationship: NFL Source Tentpole Lead & Super Bowl Host Committee Partner - Myisha Boyce worked directly with Travis Turner and Luxe Lifestyle during Super Bowl LVIII as Chief Community Engagement Officer for the Las Vegas Host Committee, and continues to observe Luxe's White Glove execution in her current role as NFL Source Tentpole Lead
Engagement: Entrusted Luxe with planning, coordination, and execution of the most high-profile and high-stakes events for the Las Vegas Super Bowl LVIII Host Committee. In her current role as NFL Source Tentpole Lead, continues to observe Luxe executing White Glove services for the NFL's most senior and high-profile guests. Recognized Luxe for judgment, responsiveness, operational discipline, discretion, and the unique ability to balance personal service with the confidentiality and complexity of tentpole NFL operations. Letter dated June 26, 2026.
Organization: GKT Group
Contact Name: Robert Torres
Title: President & CEO, GKT Group
Relationship: Executive Lifestyle Client - Robert Torres has relied on Travis Turner and Luxe Lifestyle Managers for years to coordinate company retreats, complex personal travel, multi-destination itineraries, yacht charters, and executive concierge services, reflecting the same precision and discretion Luxe applies in the NFL White Glove program.
Engagement: Long-standing executive client who has entrusted Luxe with high-level travel, corporate retreats, luxury experiences, and executive concierge services. Recognized Travis Turner for his ownership mentality, proactive problem-solving, and ability to manage complex logistics with precision and without constant oversight. Stated: "There are very few people I trust to represent me when I'm not in the room. Travis is one of them." Letter dated June 25, 2026. Address: 1980 Festival Plaza Dr. Ste 440, Las Vegas, NV 89135.
Organization: Formula 1 Las Vegas Grand Prix
Contact Name: Lori Nelson-Kraft
Title: Senior Vice President, Community Affairs, Formula 1 Las Vegas Grand Prix
Relationship: Long-standing Professional and Community Partner - Lori Nelson-Kraft has worked personally and professionally with Travis Turner for 15+ years, including during his time providing concierge services to the NFL for the Pro Bowl games, and through her current role with the Formula 1 Las Vegas Grand Prix, representing Luxe's broader high-profile event experience.
Engagement: Witnessed Travis Turner's work ethic and service quality firsthand across NFL Pro Bowl operations and community leadership initiatives. Recognized Travis for creating extraordinary experiences and guest service touchpoints, delivering results at the highest level, and earning a strong reputation throughout the Las Vegas tourism industry. Also collaborated through Noah's Animal House Board of Directors and the Vegas Chamber's Las Vegas Leadership program.
Backup staffing contingencies maintained for all liaison roles. Designated alternates are pre-trained and on-call throughout Super Bowl week and gameday to cover absenteeism or emergency needs without service interruption.
A clear, tiered escalation chain connects every liaison to onsite White Glove Managers and directly to NFL event operations. No issue reaches a VIP stakeholder without a resolution path already in motion.
Redundant communication protocols ensure real-time information flow between Luxe leadership, liaison personnel, and NFL operations teams at all times, including during high-traffic gameday periods.
All personnel are bound by strict confidentiality agreements. Protocols for handling sensitive stakeholder information, movements, and requests are trained, tested, and enforced.
Luxe's five-year history with the NFL has produced a team that operates effectively under dynamic, high-pressure conditions. Our personnel are trained to adapt to schedule changes, venue shifts, and ad hoc VIP requests in real time.
Full accounting of all deployed liaisons by tier, assignment, and shift. Includes attendance, substitutions, and any last-minute staffing adjustments made during the event.
Documentation of standout service moments, owner/executive feedback received onsite, and examples of proactive problem resolution that elevated the guest experience.
Honest reporting of any operational challenges, escalations, or issues encountered during the event, including root cause analysis and how each was resolved in real time.
Structured recommendations for process, staffing, technology, or communication improvements to be implemented in the next event cycle.
Aggregated feedback from executive assistants, owner representatives, and NFL operations contacts, used to inform liaison performance reviews and future assignments.
Luxe Lifestyle Managers meets all legal, regulatory, and compliance requirements outlined in the NFL's RFP and Master Services Agreement. Our insurance, labor compliance, regulatory standing, and operational records are current, active, and available for review at any stage of this process.
Luxe operates in full compliance with all federal, state, and local laws applicable to hospitality, staffing, and event services. Our business licenses, labor compliance, and regulatory standing are active and current in all markets where we operate.
Luxe carries comprehensive general liability, professional liability, and workers' compensation insurance. Certificates of insurance are available upon request and can be structured to meet NFL-specific requirements.
Luxe accepts standard indemnification obligations as part of any Master Services Agreement with the NFL. Our legal team is prepared to review and execute contract terms within the required timeline.
Luxe maintains organized financial and operational records and welcomes audit rights provisions as part of our commitment to transparency and accountability in all NFL engagements.
The following outlines the staffing structure and associated costs for the White Glove Program moving forward.
The opportunity to support the NFL and its stakeholders remains one of the greatest privileges of our organization's history.
Five years ago, we were entrusted with a single assignment. Today, we carry the trust of every NFL Ownership Group, twenty of the league's most prominent sponsors, and hundreds of stakeholders who have welcomed Luxe into some of the most significant moments of their professional lives.
We do not take that lightly. We never have. And as we look toward Super Bowl LXI and beyond, I want every member of this partnership to know: Luxe is here for the long game. We are invested, in the NFL, in its stakeholders, and in the continued evolution of something we are genuinely proud to have helped build.
With deep gratitude and absolute commitment,
Travis Turner & The Luxe Leadership Team
Consistency. Responsiveness. Hospitality. Expertise. Professionalism.
Every event. Every stakeholder. Every time.
The following individual is authorized to represent Luxe in all matters related to this RFP submission, including clarifications, negotiations, and contract discussions.
Luxe accepts the NFL's standard contract terms and conditions and confirms that this submission remains valid for a minimum of 180 days from the Response Due Date of July 3, 2026. All questions and communications regarding this submission should be directed to the authorized representative listed above or to Bennett Sciacca, Senior Manager, Procurement Operations, at Bennett.Sciacca@nfl.com.
For five years, Luxe has grown alongside the White Glove Program, continuously investing in people, processes, technology, and relationships to elevate the experience for NFL Owners, Sponsors, and League Stakeholders.